Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mateusz Dworak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Who in their right mind thought this would be a good game. First thing is first when you select your race it just tells you too many player are that race choose another race for humans. Than you get in this horrible game with no tutorial. You go around and it takes forever and constant tapping to different spots to collect stupid logs and stones to try to build something. Than ! In order to to change logs to planks you just have to sit there and stare at a loading percentage bar slowly fill up to craft one plank ! It’s so boring and stupid. Try again and delete this whole game.
Imagine a real-time strategy game where behind every unit is one player. Join one of the available races to dominate the world. Humans and dwarves are...