Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Personality Applications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally an app that tracks all of my personality tests! I love it so much! It’s so fun to use and learn more about myself!
The first test they took was incredibly accurate and I love learning more about myself every day! Can’t wait to connect with friends!
Never seen an app so insightful, highly recommend
Persona is a self improvement and social networking app based on personality psychology. On Persona, you can: - Take popular personality tests - Lea...