Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InnoSoft Canada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's broken more often than not to the point that I almost expect it to never work
It forces you to sign in every single time that you want to display your barcode. And if you try to screenshot the barcode for easy access for your photos, it will not take it. The previous app was much simpler and easier to use. Please let me use the old app again.
You are forced to manually sign in every day. You would think that you could use thumbprint or face recognition to sign in to app. This is a step back from the user standpoint.
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