Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pham Luong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is amazing but I don’t like the adds. And the art and animation is great too. All I want is for you to get rid of all of the adds. Anyway thanks for making this game meow!
The game is amazing the ads are worth it so much upgrades fair bosses must I say anything else???
Didn’t even play the game. The instant you start the game there’s an ad bar. HARD PASS!
A thousand years have passed since the legendary Reaper banished the all-consuming darkness in a cataclysmic battle. The once blighted lands have blos...