Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ArtsWave · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This new app takes a very easy-to-use, existing online listing (Cincy A&E, formerly ArtsWave Guide) and puts it into a clunky app that is difficult to navigate, save favorites and itineraries, use any of the filters without the app crashing, and makes the event descriptions difficult to read by erasing the original formatting and links from the online listing. I know this is brand new, and hope it improves over time. Love the idea, but could use a lot of work. For now, I’ll stick to the web browser.
I’ve been an ArtsWave member for multiple years … the transition to the new app has made it impossible to purchase tickets. The app crashes. Lists events that aren’t accurate. Won’t allow me to log in. And now the ArtsWave website apparently only allows you to purchase items through the app, which doesn’t actually work!? Not sure I’ll continue to support the organization … particularly given that money donated to support arts organizations likely went to support this poorly designed app that lacks basic functionality.
The app is user-friendly, making it easy to discover events, shows, concerts and more! I love the calendars wide range from visual arts to live performances based on my entertainment profile. As a ArtsWave Pass user, I have the AW Pass always with me. Overall, the ArtsWave app is a valuable resource for anyone who loves Cincinnati!
The ArtsWave App is your one-stop calendar for arts and entertainment in Greater Cincinnati! Sign up to become a member of ArtsWave and save time and...
| Name | Price | Type |
|---|---|---|
| ArtsWave Pass Unlimited | $100.00 | One-time |