Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Berkshire Bank Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an organization we stamp the back of each check with the account number, the bank name, and with “For Mobile Deposit Only.” However, the app never recognizes the stamped “For Mobile Deposit Only” forcing to hand write the endorsement on every check despite it already being there.
App is very inconsistent. Everything has to be absolutely perfect or your mobile deposit won’t work. I never had this issue with TD. But it does work.
I have been banking with Berkshire for many years, on behalf of my business and for my personal banking. I have always appreciated the friendliness and the degree of professionalism that is continually exhibited. I also value how they monitor my account for potential problems. Thank you, Berkshire, for exhibiting the level of Customer Service that makes it a pleasure to do business with you.
BerkNow is a mobile banking solution that enables the Berkshire Bank's customers to use their iPhone or iPad to initiate routine transactions and cond...