Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yorcard Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am preparing for my next visit to Sheffield and may use the SuperTram. The app lets me see the timetable & route map but to buy the tickets on line I’m asked for a lot of irrelevant info that I just don’t want to provide. I therefore decline to use it & Sheffield will probably lose a couple of public transport users. I buy online travel tickets throughout the UK and USA by simply pressing my ApplePay or once off credit card details. Quick and easy. This app is too top heavy in asking for details so I assume it is designed by a bureaucrat without much insight into user needs and usage. Don’t trust these type of people to keep my info safe in the current global hacking environment. Keep it simple.
Please revise the app so any active ticket QR codes load automatically on the first page when the app opens. A user shouldn’t have to click twice to go wallet>ticket in order to access their ticket. Otherwise straightforward to use for purchasing tickets.
Easy to buy fares and straightforward to use, plus it finally has a digital version of the monthly student pass which is GREAT! However Apple Pay is sorely needed as this would circumvent the need to collect everybody’s addresses which is surely not needed for a local tram fare app. A top-up card would also be a nice addition as you could both set it to be a transit card and it would allow parents to send their kids fare when they’re short.
Buy daily, weekly or monthly tram, bus and rail tickets for adults, children, students and young people. For an easier way to get around South Yorksh...