Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EMR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It will not let me register, change a password on an existing account. Fix the app. It worked a month ago
There are multiple design flaws with this app, but I think the most frustrating is the fact that it doesn’t give you any information on the actual trip itself. No notifications your train has been cancelled or delayed (which has happened 100% of the time in the past 2 weeks) and no way to actually contact a human being to get you where you need to go.
Get the best price train tickets, check rail journey information in real time and save with no booking fees on the EMR app. Stay up to date on the mo...