Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Werk! Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A map-ish app obviously needs GPS data for location, yet for an app that’s supposed to be showing you where a local performance may be found it requires you to open an account for the collecting personal information and tracking - why would any personal information need shared or to be tracked to function? No option not to create an account and not have personal information shared. And the extent of collected data differs from what is listed in its policy. This may be suspicious or cause second thought for those sensitive about their interests in such performances and uncomfortable with data collection and harvesting of personal information.
It’s giving ease. I used to hate sorting out which night was where and who was playing at which spot. Now I can follow my faves and see what’s poppin any night I want to get out and see my favorite shows. Love it.
I’m writing this review as a drag performer who was surprised by how clean it looks; considering the tall order it was tasked with. So I’ll list some pros and cons upon my experience with the app. Pros: - it’s catching on fast! I was delighted to see how many events, drag artists, and locations were already planned on the app. I even recognized some drag siblings. - the app design is very pretty and easy to navigate - it’s astonishingly up to date Cons: - it’s geared more towards “queens” and less towards performers (i.e. drag kings, artists, nb, gogo dancers) - it’s a little buggy (but that can always be fixed) - there’s no option to add yourself to pre-existing events; so mostly show runners are the ones posting
Drag On Demand. GPS to find your nearest show. WERK! is your go-to app for discovering the best drag shows and queer events—now exclusively in New Yo...