Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeremy Samp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads are crazy in this open the app to 3 consecutive ads and I didn’t even touch anything overall terrible
I wouldn’t be playing this game if I wasn’t being paid to. Theres an ad every 5 seconds. What’s the point of having settings in your app if they don’t do anything? I have all sounds and vibration off, yet they are still there. What is it with these low quality apps that just have #1 priority over my music. Why can’t I listen to music while in the app? Why does the app sounds still play in the background when an ad comes on? Are they set to ultra priority????
My love it keeps changing
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