Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CUT AND DRY INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems incomprehensible to me that the app doesn’t support Landscape mode for those of us that use keyboards with our iPads. Or split screen. Using the new website in a browser is also a poor workaround, as the text input field is extremely frustrating to use. I resent being used as a beta tester. I was forced to transition to the new app, and it is not the seamless transition we were promised. Waiting for iOS 26 to fix this problem is weak sauce. MOXē and Chef’s Warehouse and Piazza’s app developers have this figured out, why haven’t yall done the same? Apathy or incompetence?
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