Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tobias Arlt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cute graphics, fun and immersive settings, and an easy to follow tutorial system. This is exactly the kind of game I’ve been looking for. I love games that I can play for 30 seconds but also play for 30 minutes or more at a time! I’m constantly on the move, so having the adaptability is a game changer. No ads on a free version? Beautiful. Had so much fun with this game so far, can’t wait to play more now that I purchased the full version. I wish more developers offered Lite version or trials for their paid apps, because you doing this helped convinced me to buy!
Tedious, par excellence! Repetitious. When it got to requiring 300 population, and the way everything is spread way out, scrolling and zooming to death. And then to have to scan all around looking for stuff to collect, it turns into tap city. Just because there is a lot of things, all that quality doesn’t make a good game in of itself, necessarily. Too much tapping and navigating to be fun on an iPhone. Font still not adjustable and can ONLY scale down but not up and Zoom IS NOT unlimited even when set. More is not necessarily better. Deleted. If I play, it will be the original. II is not an increase in quality, just more junk. Huge disappointment.
The demo gives plenty of time to decide if the game is for you. It ends when you’ve explored most of the island and are beginning to build more complex chains of materials. For me this was about 5 hours of active time and another 15 hours of passive time.
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