Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medical Score · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ironically, the app made to help people stop overthinking, is guilty of creating a predatory billing practice that causes one to overthink. The app was clunky, unintuitive and basically served as a glorified self-help guide full of the most generic and bland advice you could tell someone with severe anxiety. I immediately stopped using it after the second or third day. This was in December. I made the effort to cancel the subscription only to find that they do not appear on your Apple subscriptions, nor do they provide records for billing via email. I emailed sometime in January to cancel. Nothing. I was charged another month, and this repeated until April. Finally fed up, I contacted my bank to reverse the charge, which they did. A few days later, they FINALLY got back to me saying they cancelled my subscription after having to ask one last time. Fast forward to today and my bank notifies me that Mindful contested the reversal and charged me AGAIN. This is beyond ridiculous. This is an app I uninstalled more than 4 months ago, and they have the audacity to charge me back for a service that was subpar and did NOT live up to the advertising, which once again, I discontinued use of more than 4 months ago. Sheer insanity. Stay far away from this company. It’s beyond disgusting that they actively try to financially entrap people who are already suffering from mental stress and anxiety. They will be hearing from my financial institution again, and if needed my legal representation.
I downloaded this app during a really hard period of my life. I was at the point where I was willing to try anything that might help. I read a review (or ad) somewhere that convinced me to download. I tried out the app for about a month and was mostly unimpressed. The teaching modules are nothing more than slides of really basic common sense stuff, but I thought there must be more to it, so I stuck with it. For the most part, this is just an app to track your emotions, and maybe recognize patterns? But I never saw that benefit realized. I decided to look the app up and do a little more research. I found a bunch of reviews complaining about being charged by the company and general scammy behavior. At this point I deleted the app, double checked my Apple ID to make sure I didn’t have any active subscription with them, and forgot all about it. Now, 3 months later, I get a notification from my bank that I’ve been charged 36 dollars for Mindway. I reach out to the company, thinking there must be some mistake, I don’t have a subscription. I checked. After a week of back and forth, they have declined any form of refund, but have cancelled my subscription going forward. Yet, there is no way to access your “subscription” through the app, on iCloud, or on the internet for that matter. Try it yourself- see if you can find anywhere on the web where you can login to your Mindway account and check your subscriptions. You won’t find it. It’s like a shadow subscription. No doubt this is how they make their money, and hope most people don’t check their bank statements. Absolutely recommend people stay far away from this app and certainly do not give them any bank info. Thanks for reading.
Tried to use this for several weeks, but found it did not cater to the statistics I was really looking to track and the experiments were poorly designed for implementation and conduction. I deleted the app when I had finished with trying for a month or two as there was no obvious way to close the account or end the subscription. However, this did not terminate my account and I continued to be billed for several months without being shown this subscription under my other Apple subscriptions and so I later found multiple charges that had continued after deleting the app. I tried reaching out to customer service and they flatly refused the request. Just seems a little unethical and stingy. Overall lame experience.
Transform your mind with mental wellness that fits your life Mindway is an all-in-one mental wellness app designed to help you stop overthinking, red...
| Name | Price | Type |
|---|---|---|
| Unlimited access (Monthly) | $39.99 | Monthly |
| Unlimited access (6 Month) | $66.99 | Semi-Annual |