Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bruce Symon Marco Bayot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's relatively easy app to use and it's a lot better than so many out there
Doesn’t appear to be any fitness related at all. You need “energy” to talk to someone. The energy cost money. But it doesn’t say how much money it cost to talk to someone. There is no instructions or disclaimer as to how much the service costs. Absolutely terrible platform. No one looked like they were fitness instructors
I want to try it
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