Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗School District 1 In The City and County of Denver and State of Colorado · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Classic DPS: spent a ton of money to create something unneeded instead of just using email. Messages keep showing up as unread even after I read them and our teachers don’t know when to use this versus email. And making families download a smart phone app? Sounds real equitable to me, I wonder what the adoption rates are by student group, though we know the district will never share those.
Couldn’t they have at least paid for a template from another school district that has basic functionality that works? Teachers post links, can’t copy them into anything else. Try’s to get you to download google docs app which is already on phone. No web portal to try another way. No way to comment on teacher posts (unless the teachers do something?). School feed is only completely independent of the core DPS news feed so you see motherhood content, but nothing from your actual school without multiple selection changes every time. Very frustrating.
Where is Dora Moore? We’ve been told to download and use this. Can see messages from the teachers, but can’t see the actual school listed like all the other DPS schools. Update after using this week: still 1 sad star, wish I could give 0. Why did this launch right before school started? It wasn’t even live when the first comms came out. Did you beta test this at all with any parents? Still don’t see my school listed. Launch screen functionality is limited - why is the default feed for DPS? I don’t need or want news about the district, I need to know what my kids’ school principal is posting and what their teachers are sending. I should be able to mark posts as read from this tab. Filtering on Rooms tab is bad: The filter is a whole bottom sheet? Should just be check boxes like regular filters. Don’t need to reinvent the wheel - use standard filtering UI. Archiving impossible - please for the love of inbox management, add an archive or delete function for messages. Spacing and UI feedback: why is there so much space in the carded posts?! Please make the UI denser so we can use it more easily. The tags have no functionality, and why are they at the bottom of the card. Why does one space in a message from a teacher render as two? Typography: why is the type on the Events page huge? Documents tab: is this really for parents? Seems like a dumping ground of docs.
Introducing the brand new app for Denver Public Schools. NEVER MISS AN EVENT The event section shows a list of events throughout the district...