Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Denver Museum of Nature & Science · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t display my membership card anymore. I signed out and logged in several time, even deleted and reinstalled the app, and still nothing. I have to login to my account thru Safari to get the card barcode. I also can’t see what tickets I’ve purchased or have left to use. It’s just pretty terrible.
This app only provides a basic membership card feature and a notification system. The membership card function is also very antiquated as it doesn't support cards in Apple Wallet. FYI, both the Denver Zoo and Denver Botanic Gardens support the Apple Wallet membership card functionality. Having to open a separate app to get a membership card requiring a good internet connection to work right (for me this is not possible while in the DMNS building) feels very disjointed like the developer wanted to reinvent the wheel. I also am not sure what the notification system is for because it doesn't really provide much detail, just headlines of information and then links to the DMNS website. This seems like unnecessary complexity and overhead that could just be in a newsletter. Overall the app seems fairly stable with pleasant colors, though even the layout of the app doesn't follow Apple's design guidelines.
Let's see. DMNS keeps sending mail saying they want us to only use the app and not our plastic cards. To sign into the app with an existing account you have to know your previous email, password and membership number, which is only on the card! I logged into the web site from my phone and never could find my membership number. My wife cannot create an account to register a card because I already did. We can only sign into the app on one device at a time so she is stuck using the card unless I sign out and let her follow the dumb registration process with my ID. Other than that it seems to work.
Newest Denver Museum of Nature & Science membership card on your smart phone. Login and see your digital member card, today's tickets, in-app notific...