Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Fox · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE taking photos on my iPhone but found myself getting stuck when it came to editing them how I envisioned. I’ve gone through so many various filter/photography apps and became frustrated with too many options and customizations, on top of most great things being stuck behind a costly subscription. After some late night doomscrolling on the App Store, I came across this and was very intrigued. Boy am I BEYOND glad I stumbled across this gem because it’s amazing. It’s made taking photos so much more exciting, you really can’t go wrong with ANY of the filters plus the community made ones are equally amazing. I hope it continues to grow and people continue contributing their custom filters! Definitely well worth a one time payment and I’d suggest it to anyone who loves taking photos but hates the stress of trying to edit them afterwards. Thank you for building something amazing!!
Mood camera has really pushed me to concentrate on shooting more than editing, something that has waned since I began exclusively using my phone for photos. I often looked at various editing apps to try to bring back that feeling of shooting film, (or shooting with a DSLR even) but I didn’t realize that what was missing was not how the end result looked but more about how I was shooting. Getting to know this app reminds me of being a newbie at photography (back when all we had was film) - I feel like I’m retraining my brain and it’s a good challenge. The lack of a preview keeps me in the moment and also forces me to really get to know the presets and what works best for which shooting situations - much like learning what film to use. I can also tweak the presets to my liking and save my own custom versions. I deeply appreciate the amount of work Alex has put into this app and its philosophy and am also enjoying the community that has sprung up around it. If you want to get more into the moment with your photo captures and less in your head worrying about the final result, this is the app for you.
I have been messing with the mood app the last few weeks while on vacation in Europe. It has been fun and very useful to get very appealing, analog, creative shots while walking about. Really tons of fun. The plus is you don’t have to give up your Full Size Image as there is a setting when to take pictures to have both a Mood one saved and an original photo without the filter applied. Very handy so you don’t need to make a choice on a moment or a shot and have it only go one way which may or may not work out. I still have to dig deeper, and these options may exist already, but my only asks are to make sure the original photo being saved is in RAW Max format as an option (it just says original now) and that you could apply the filters to any photos after the fact. That would open up endless possibilities but I also understand it’s all about the moment. Great fun, thank you for creating the app!
mood.camera is a point-and-shoot camera that captures natural photos full of character, straight out of your iPhone, without any editing. Instead of c...
| Name | Price | Type |
|---|---|---|
| Monthly pass | $1.99 | Monthly |
| Lifetime Access | $14.99 | One-time |
| Early Adopter Access | $14.99 | One-time |
| Early Adopter Access | $14.99 | One-time |