Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HSBC Global Services (UK) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Uses the IBKR trading platform as a base but retains only basic functions. Dealing charges are described as ‘low cost’, however, are anything but at 10 cents per share, only dropping to 1 cent per share AFTER 5000 share trades per month (ie $500 of trading charges). As an example, I recently sold 2400 NCLH which cost $275 in trading charges after tax. Selling 3300 of the same stock in my IBKR platform cost around $16. How can they describe this as “low cost”? Criminal. Many of the useful IBKR functions are not available through the HSBC app. On the plus side, it is finally a step forward from their Invest Direct International interface which was probably coded on Windows 95 and is basically a DOS prompt which has the appearance that the site was made from a dot matrix printer scan… but even *that* had a fixed trading fee of $29.95 regardless of volume. In summary, it’s a well overdue upgrade, with some improvements but geared towards the ‘buy and forget’ retail investors who can’t do maths. A disgusting demonstration of corporate greed that will be the downfall of the 33 year relationship I have had with HSBC. Invest directly through the IBKR app and save your money.
Enjoy all these great benefits • Trade worldwide across multiple markets and exchanges • Invest in Equities, ETFs Bonds and more • Access daily market...