Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗witf · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the app most of the time, except when driving. When I’m traveling, I can always get local news. Only small issue: on the iPhone it cuts out every few minutes for a few seconds, then picks up again. Maybe it’s caused by a problem with our WiFi or the phone… ?
It’s great to have. My only complaint is that when driving, I guess switching cells or something, initiates the sponsorship message which plays over the programming so you miss part of it.
This app works well. The alarm clock feature is very useful from me because the radio signal is weak where I live and so a convention alarm clock radio often only plays static rather than the actual program. I use an old phone connected via Wi-Fi, so it is dedicated to be used only for this purpose. But the alarm has to be set every night. It would be much better if the alarm could be set once and go off every morning. I don’t know if that is an IOS limitation or if the app feature could be modified to accomplish that.
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