Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dragon Pass Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to be a bit clumsy but usable. Latest upgrades have made it almost unusable. Asks for location but then can’t use the location. Multiple screens to get what was quick and easy before. Pretty clear they don’t user test this app and we are faced with the choice of live with it or forgo the benefits
The App always gives me issues when I arrive at a lounge
Just poor poor poor - user ability is terrible, and it’s supposed to simplify you not using your card.
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