Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South African Airways (Proprietary) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Smooth check-in process from the iPhone app
Quite happy with the new app especially since it gives a better experience from the older version , a few notes would be the manage trip section which takes you to a built in web page which should be within the app and not a url extension, the voyagers card I’m happy with being in the new app but one suggestion would be to allow the digital card to be saved in the Apple wallet , other than that an amazing app that just needs that extra love and attention <3
Connecting Africa, One Flight at a Time with SAA! As South Africa's premier national flag carrier, we are committed to connecting the world to Afric...