Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OVO Energy AU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hands down the best app I’ve used in my life! And that’s saying something as I have a million apps. So easy to pay my bills and see how much energy I’m using by the hour! AMAZING! Nothing to complain about, it does the job and more. Keep up the great work OVO :)
This is a really handy app. Yeah I could get it on the browser but having everything accessible on your phone via a mobile app is even better
This is exactly what I was waiting for, I’ve been a customer for more than a year and I really love how you can track your usage real time! Can’t wait to do it over my phone. Also, really handy that you can adjust your direct debit details without having to contact customer service.
OVO Energy is an award winning energy retailer on a mission to make energy simpler and greener through pricing, great service and a commitment to envi...