Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dossier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My signature scent has been Chloe for more than 5 years. I’ve recently gone clean with my products but wanted to keep my favorite scent. I tried Dossier bc it said it smelled like Chloe. Usually a person can’t smell the perfume on themselves. I’ve been hoping I smell the same, no one has asked me if I’ve changed my scent. Recently, a clerk at a desk asked me if I was wearing Chloe and said how much she loves it. I thanked her profusely bc I explained that I have been wondering how I smell. THANKS DOSSIER!!!! You’ve acquired a loyal customer.
to say i love this app wouldn’t be nearly enough. i came across this app back in november of 2022 after being subscribed to another app kind of like this. dossier might not sell the actual name brand product and they don’t have every fragrance ever, but the scents are so spot on it scares me a bit. majority of their products are between $29-$49 and the bottle they come in usually holds 50ml. the first time i ordered from this app, i bought 4 bottles of different fragrances and they lasted me A FULL YEAR. i finished the last bottle in november of 2023 and immediately bought 4 more that i have currently. furthermore, dossier doesn’t only sell dupes of name brand fragrances, but they also have original scents, candles, AND room diffusers! please please PLEASE don’t sleep on this app…i know $29-$49 is a hefty chunk of change, but compared to the hundreds you could be spending, i’d say it’s worth it. i will recommend this app to any and everyone until i have a reason not to.
I smelled a few scents that my sister bought and read the scent notes. I feel like they are so accurate and I have a pretty heightened sense of smell, I guess… I’m also pretty particular about scents. What I’ve smelled so far has been very satisfying! I bought Powdery Tobacco for my husband for Xmas and he really likes it and I love it!!! The smell brought back a very cozy childhood memory and I love it on him!
Dossier was founded out of a desire to make premium fragrances accessible to everyone. As scent enthusiasts ourselves, it became impossible for us to...