Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Femsa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had considerable difficulty setting up account. For example it wanted 2 last names, but only have one. Also it said names had to be identical to official identification. The app wouldn’t move ahead until I put my name in twice (even though that conflicts with my identification). Then it wanted my email address. There was no indication that it accepted my email, implying it must be a Gmail, yahoo, or some other common email. I still don’t know if my account is accepted. If it is, there is no way for me to enter the app.
Biena app
I didn’t have any problems getting the confirmation number even with a American number
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