Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Russell Segal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
THIS APP IS AMAZING IT TICKLED MY HEART TO SEE STARS AND STRIPES AND TRKMBONE AS THE OPINING THING TO THE APP I LOVE TROMBONE AND STARS AND STRIPES
This game is awesome, I can't stop playing it's so addicting. It's even better then my favorite artist Nate cave (you should check him out on Spotify)
Red Giraffe and his band play classic marches and other favorites, and you are in control. Bold character animations visually track the melodies of t...