Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of India · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall mobile app is doing well but within bank transfer menu is not available also transfer funds to PPF account is not available as per my search and knowledge
I’m a long-time Bank of India customer, but the new mobile app is a major letdown. I had to register again since the old app stopped working. While registration was successful, I was given only view-only access—no ability to transfer funds or perform basic transactions. What’s the point of a banking app if it doesn’t let you bank? The new app feels incomplete and poorly tested. BOI really needs to take customer feedback seriously and fix these critical issues. Until then, this app is just not worth it.
I am an nri customer and unable to sign up. Contacted customer support and got a response that someone will look into it. Its more than a week and three follow ups. Better delete and move on to some other bank!!
BOI Mobile is Bank of India’s official mobile banking application. BOI Mobile, the most comprehensive and secure Mobile Banking application, offers a...