Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SXSW SYDNEY PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine but the mailchimp pop up ad is a special kind of torture. It is beyond me as to why a tech conference would allow a pop up add that appears when the app is opened, and then over and over and over and over again. A star is lost every time I see it. And if the star rating could go negative, this app would be on -100 stars. Please make it stop.
Not everything is that close . If n the other hand packed of good stuff
1st, in the general overall schedule view, there’s nothing to indicate what badge the session prioritizes which is frustrating when you’re trying to juggle and work out what you’re more likely to get into with your particular badge. But also just to indicate what the type of event it is without clicking through and trying to glean the info i.e there will just be a name “Alissa” and that could be a film or a gig or a panel. 2nd, it needs a “interested in” star AND an “attending” star. Because I’m interested in a bunch of things that are on at the same time and want to keep them noted for reference but only want to go to one of them, OR, want to keep them handy incase I can’t get into my first preference.
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