Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Favs HQ, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is beautifully put together for iOS. Add More social features. Add Explore button in the footer that lets you make friends via the swipe method like dating apps that way everyone feels like they are being advertised and explore connect to people already using the app. Enlarge profile pic bubble to boost egos; add profile pic background customization and custom profile page wallpaper. Call feature allowing users to receive calls from who they choose. You have a good app just needs to evolve.
This app is what I wanted from social media since the very beginning—keeping up with friends—without the attention-sucking algorithms. The way it makes money isn’t tied to advertising, which means the business incentives are to offer value through meaningful connection rather than taking your precious time away. Even better, the design and functionality of the app are super good for being at such an early stage. Love the Call Me and Meet Me options, as well as the events feature! Reactions are fun and easy to use. I especially like how the emojis chosen for them are more thoughtful than just thumbs up or down. This app gives you great value with minimal distractions. It puts as little as possible between you and your friends. So glad I found it!
These days I really try to stay off social media as much as I can. I think many of us underestimate just how much of our connection with friends are stuck on these platforms though. Favs has been my new alternative so I can still see what my friends are up to but without all the ads in one place – highly recommend for anyone wanting to transition off socials.
Favs is a private social app for your real friends. No followers. No ads. No algorithms. Just your favorite people in one place. Post a thought, shar...