Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Credit Union of Texas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The option to link to other banks or even other accounts within the same bank are great, if it worked. I have to reset it 3-4 times a week-super annoying and inconvenient!
I’m soooo ANNOYED! I wish I could give negative stars! After finding out I had downloaded the regular/consumer app (cause no one informed me there was more than one app) I’ve downed this app weeks ago. Having to go into a branch (which there are NO branch near me) to get help from a team member with getting everything registered/logged in. I JUST logged in via THE BUSINESS app a few days ago, ONLY to go to login today & it tells me my credentials are wrong (I have my information written down, so), I KNOW my information! Then after having to be on hold to be able to speak to someone for a minimum of 30 mins(just in waiting time), cause they don’t have ppl who answers the phones like normal banks (when I’ve gone into the branch & tellers are just standing around looking slow, no customers in the branch). Then they offer to text you to be able to speak to someone & don’t have same day appointments available!?! THEN, while at the branch weeks ago, the team member & I both were standing there when I DELETED the consumer app & download the business app! ONLY for SOMEHOW today notice that the business app had been removed from the screen & the consumer app back on here. NOBODY messes with my iPad except ME. So help me understand HOW that happened! Then the smart mouth winch I spoke with on the phone tells me they can’t even find my info for the business app, but see my info on the other one. I DON’T EVEN HAVE A REGULAR ACCOUNT THERE, ONLY A BUSINESS ACCOUNT!?!? I chose this bank cause they don’t charge fees for nonprofits, like most others do. When I went to open the account I had 2 RED FLAGS/warnings that I ignored, it thinking, “oh, maybe those are isolated incidents”! Well let’s just say, I’m looking for another bank, cause I don’t operate in disfunction, chaos, unaccountability, unprofessionalism, ETC.!
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