Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texans Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It functions as needed and I love how it shows the amount you spend at certain locations. But the only thing they advertise that isn’t currently on the app is Zelle. Though I wish for it , I understand if they are trying to add extra features before reinstalling Zelle.
It was a lot smoother when Zelle was not included with my account and I was able to use it through the Zelle app. Although some of the changes Texans can do like color coding in the apps and making sure items are marked as deduction and addition. I hate what Texans have become. Credit Unions are credit card t unions for a reason and ai hope Texans do not fall down the rabbit hole like regular banks. Now, attempting to use Zelle is a disaster. I am getting failed notices since Texans will no longer allow me to use Zelle directly from the app. When trying to use it on the mobile, you can’t locate it. Going on a desktop will not allow a large sum of funds to be transferred. But before this connection, it was no problem to transfer large sums of funds. Y'all need to go back and allow Zelle users to use Zelle directly from the app because you made it difficult by forcing us to go through the bank and bank account. In a time where most businesses want you to make payments using formats like Zelle if the money is there stop capping off. There should be no reason you are not allowing the process to go through if it is there.
The update broke as much as it fixed for mobile deposits. The orientation of the phone is cantankerous, often switching the camera upside down. The autocapture is also cantankerous. Also, review of the pictures is difficult since clicking on a picture of the check automatically leads to retaking the picture. Overall, the mobile deposit improvements are countered by poor design of the process flow.
Your accounts travel with you with the Texans CU mobile app. View your account balances and recent transactions, transfer money, pay bills, and deposi...