The Soft App

Brittney-Elizabeth Williams · iOS

The Soft App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Soft App screenshot 1The Soft App screenshot 2The Soft App screenshot 3

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Soft App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.4 (22)

Rating Distribution

4.4
★★★★
22 reviews
5
9%
4
5%
3
0%
2
9%
1
77%

Top Countries

🇨🇦 CA🇬🇧 GB🇳🇬 NG
Reviews (3)
★★★★★Nikolai/Niko3/7/2025
Great community

10/10 amazing people amazing environment. A lot of my life I felt alone as someone who had autism and adhd and I felt excluded and weird and like people just put up with me because they felt they had to, I don’t feel that way with people on soft. They know what it’s like to feels that way, I can talk about my special interests and have people listen actively and support me and tell me about their special interests back and I love that.

★★★★★mamalott1/27/2025
The new MySpace!

I learned of this app through an IG post. I downloaded the no cost version initially. After I explored the app, I upgraded to the monthly subscription. The app is well thought out and full of nooks and crannies for ND’s to explore, be seen, be heard and have space held for them. I’ve found my people online and it feels like a thick, warm blanket on a cold winter day.

☆☆☆☆Tracy13P1/17/2025
Accessibility issue makes it nearly unusable

I was really enjoying this app until they switched the colors and background of it. When I first joined, it had a white background with black text, now it has dark gray background with light gray text with contrast that’s not great enough to be able to easily read anything. There is no option to toggle between light and dark mode, which essentially makes this app unusable for me now. I can barely read what’s there, so it hardly seems worth the time, which is unfortunate, because I was really looking for ND community and was enjoying reading the chat rooms before the switch.

Version History (19)
3.11.356/12/2025
3.11.342/22/2025
3.11.332/11/2025
3.11.321/21/2025
3.11.311/15/2025
3.11.281/6/2025
3.11.2512/28/2024
3.11.2411/23/2024
3.11.178/16/2024
3.11.168/13/2024
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Welcome to Soft: A community for empathic neurodivergent people Soft is not just an app- it's an intentional community that we're building together,...

iOS App ID
6448398671
Content Rating
17+
Min OS
15.0
Size
80.0 MB
In-App Purchases
Yes
Publisher
Brittney-Elizabeth Williams
US

In-App Purchases (3)

NamePriceType
Monthly Subscription$6.00Monthly
Monthly Subscription$10.00Monthly
Subscription (Monthly)$10.00Monthly