Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roll App Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really want to love it, it’s useful if you’re just trying to look at the reviews, but it’s very frustrating to use. Search function is terrible. Why do I need to move the map view over to the area the venue is located to be able to search it? It’s all so laggy that the already clunky system is even more frustrating. My biggest issue is there’s no option to leave some areas on the reviews section blank/mark them unknown, which is my biggest issue. I am not a regular wheelchair user, and when I do use one, it’s an unusually narrow one so my experience isn’t very useful. I cannot eyeball 36 inches and I am not going to carry around a tape measure. As is, the options are potentially ruin someone’s night or not provide any info. I’m also confused by there not being a question about whether bathrooms specifically are accessible without using stairs. Yes, there’s the different floors question, but some venues have balconies that aren’t essential to use of the space, and some single floor venues or ones that do have elevators or ramps between floors still have bathrooms only accessible via stairs. I’ve been trying to leave reviews on several venues that have this specific issue and can’t effectively. I’ve been noting this in the extra comments section, but it’s unbelievably annoying. The whole screen literally jiggles with every keystroke. Who could possibly have thought this was a good idea. It’s a nightmare. Overall has a lot of potential and is useful to view, just a real headache to contribute to.
I work with the elderly, and feel like this app could be a great resource. However, I do have a few suggestions. First, I think there should be an “I don’t know” option that doesn’t affect the location’s score. To me, an able bodied person, a threshold doesn’t normally grab my attention unless I actively trip over it. I don’t want to say there are no issues with the threshold if I don’t remember. This also ties in to places having the wrong filters applied. I reviewed a theater I attend regularly that does not have tables you can sit at, but I wasn’t able to leave the answer blank. Second, there are a few businesses in my area that are missing. I would like if there was an option to add a place. It may be a feature already, but I didn’t see it on my own. Again, I feel like this app has so much good potential. I sent it to many friends, and someone I know that uses a wheelchair. I’m hoping we can get the page for our city fully with reviews. Keep making improvements!
Overall this is a really cool app and I look forward to collaborating with my community to start marking things on the app for my city! That being said, it would be great if there could be tweaks made to the review questions: -An “I don’t know” option that doesn’t directly affect the rating (sometimes I’m reviewing a place I haven’t been in a while and I just don’t remember!) -Clearer definitions: What are we qualifying as a “large wheelchair”? A manual chair with a wide seat width? A powerchair? Some more specifics would really help more reviewers accurately rate locations
Know before you go. Empower others as you roll. Roll Mobility makes it easier for wheelchair users, caregivers, and allies to navigate public spaces...