Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE THIS THING. Kelli is so talented and I have learned so much from her. I went from being a very casual makeup-wearer to being able to do my own makeup as a bridesmaid and looking professionally done. It’s saved me hundreds from all the weddings I’ve been in. As for the app itself — I’ve had it since launch, and it has improved significantly over that time. It is ever-evolving. They really listen to feedback! Note: the app is free, but you must pay to subscribe. This is well advertised, so I’m not sure why people are surprised. Again, a year’s subscription cost me less than having my makeup done professionally for one event. New videos are added every week, always high quality. I tell everyone I know about this app.
The Makeup by Kelli Anne app is a girl’s best friend. Kelli Anne walks you through step-by-step makeup tutorials providing helpful tips and tricks along the way. Kelli Anne and team will link each product so that you can recreate the exact look at home. Kelli Anne tailors videos for specific seasons, eye color, occasion, and so much more. While her tips and tricks are invaluable, she also has special guests who have shared their stories about building brands and businesses and entrepreneurship. The community (Geneva) that comes along with app subscription is like hanging a group of built-in besties. The Makeup by Kelli Anne app is more than just makeup, it’s a full community of supportive women who want to help each other, with Kelli Anne as our fearless leader.
Would totally agree with the previous reviews! Kelli is amazing and I love her tutorials and work! The app is my biggest complaint and what might make me cancel my subscription. The videos never seem to load and always buffer so I really get to use them when I want/need them. Plus the download function doesn’t work, no matter how many times I try to delete then redownload the app.
Makeup by Kelli Anne is an educational video app and platform for makeup tutorials. Every Wednesday, we release a new video for your viewing pleasure....