Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Drybar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app constantly logs me out and is not reliable. Very painful. This feels like an esy thing for the tech team to fix. Make it more user friendly. Also, I don’t like how I constantly have to select “extensions or not” let me tell you I don’t have extensions and then remember it for me. Too many extra clicks to book appt
The new layout and updated features of this app have are now on par with the modern and sleek shops themselves! I LOVE having a single place to handle ALL my booking desires!! It remembers my previous appts and allows me to rebook with the same bartender and everything! Blowouts and scalp massages never being a few finger taps away is self-care at its finest! Peace & Love!!!
I'm a loyal Dry Bar customer & literally come in at least once a week. As a single mom to a very happy baby and a wannabe "Elle Woods," I'm long on pride but short on time so Dry Bar is perfect: I can do my hair "once" a week AND check emails, write briefs, answer calls ..... play sudoku in the sanctity of a few "free minutes." However, because of my ever changing schedule, sometimes I book an appointment with the best intentions of arriving on time, but life is hectic and I often need to change my time at the last minute. However, if this "decision to change" falls outs the 2 hour cancellation policy than you can't change via the app but instead, must call that annoying outsourcing system you call a help desk... AWW ! Please change the app so that we can make changes directly. Thank you, Busy Mom Who Hates Talking on the Phone
At Drybar® shops, our philosophy is simple. Focus on one thing and be the best at it. For us, that’s blowouts. With that purpose in mind, we are focus...