Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ziip, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I keep trying to select a treatment from the app but keep getting a failed to synch with servers message. I checked I have the most updated app version (I do), restarted my phone, made sure my WiFi was working, etc and I still keep getting the same message. Super annoying as I’ve already applied the gel which is super expensive and now it’s gone to waste. Reading the other reviews sounds like this product is riddled with technical issues and the manufacturer has yet to address. There would be a way to initiate low/med/high frequency directly from the device for a freestyle treatment for situations like this when the app is not working. Deeply disappointed.
Love the device, but each treatment video doesn’t really sync with the device itself. I’ve tried starting when the treatment tutorial begins as well as way after the tutorial starts, but my device always ends up finishing & shutting off before the video tutorial is finished. Also, there’s no way to fast forward through the tutorial video, so my device is just waiting (& perhaps its time has already started running?) while I wait for the founder to finish her initial talking portion of the tutorial before the actual treatment begins; this is even when I press “Skip” to skip over the part where she takes time to apply the gel. Would really appreciate someone from ZIIP looking into trouble-shooting this!
It was nice to see the app get a recent update to display the name of the current treatment you were running, along with a timer of how far along you were with its completion. In the past you only had a countdown, which sometimes left me wondering where I was within the flow of doing a cadence of the said treatments. There is certainly some room for improvement, i.e. it would be great to “favorite” or heart the treatments you find yourself returning to time after time (Founder’s Favorite, Instant Gratification and Lift and Sculpt!). I’d also love to see the ability to do something like the Founder’s Favorite treatment in an abbreviated, 50% duration, as 10 minutes can be lengthy to tack on to your routine after you’ve done one or two other treatments already. It would also be fun if the app could guide you to take a very specific/structured selfie, so that you could record that and cross reference it in the future to track any changes you may find or develop. The device itself is five stars all the way, so I couldn’t really dock the app because of that fact, but again I hope to see more features or options in the future.
On the ZIIP App you’ll find treatments and treatment plans for your ZIIP HALO device across every skin concern: anti-aging, problem skin, skin health...