Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APG East LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The part of the app that I like best is the national newspaper. It is compact and a whole lot less awkward than managing large paper pages if you want to catch up with the world while munching on breakfast. The articles are well selected to cover the important happenings.
A recent redesign of the website has resulted in too many pop up ads. Not what I would expect on a’for pay’ site. They are recurring and awkward, makes the whole user experience cheap feeling. I’m seriously considering canceling subscription.
The Ashe Post & Times now includes both LIVE NEWS and the replica edition of your local newspaper. This app is part of your all access membership. If...