Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app. But I really thought that as a community leader the ads would be more targeted toward helping the people in the community. Instead they are still the same old “doctor” saying watch this video only to try and sale you another fake supplement. Another false claim to lose weight. Scam ads really! I would have thought that as a community leader you would care more than that about the content. It is always about the money! Great app but don’t look at the ads.
I love WXIII.I like the app when checking the weather or for closures. However, I get notifications of new stories and when a click on the app, that is not the story that is presented. You have to scroll and scroll to find it, if it is even there. I find that very frustrating. I get notifications throughout the day and it still the same story that it was to begin with. I think you need to do some upgrading. Thanks
The old Weather App was excellent - 5 stars for that but it’s being scrapped. The weather on the current site is terrible. It can be pouring rain but nothing shows on the map. I can’t get it to “remember” my chosen area no matter how many times I set it. Don’t even think about using it if you are in a hurry. The traffic part of the app is completely useless. I can be stuck sitting in traffic on 52 for twenty minutes and it shows nothing! NEVER count on it for traffic. The news arrangements make no sense. The stories are all over the place when it comes to organizing content. Often stories stay up for several days when you know that plenty of other stories could & should replace them. If you like ads and have plenty of time to sit through them to get to where you need to go, maybe you won’t mind using this.
Take the WXII 12 News app with you everywhere you go and be the first to know of breaking news happening in Winston-Salem and the surrounding area. Al...