Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Imperia Labs LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first I was annoyed because this app is grossly exaggerating what it offers, which is sort of a cheaper variation of something like Unscripted. But if you screenshot a lot of these photos and image search them? It’s stuff they’re getting off of places like shutterstock. They’re charging people a subscription to do LITERALLY what you can already do on Pinterest for free, and lying about how this is adding some kind of value to it. Save yourself $20 and do a google image search. That seems to be literally what they did here.
The one area of feedback I think would really help this app in the “photo shoots” area where you can create individual albums. You can only add pictures from within the app itself, but I would really like to be able to upload either my own inspiration pictures from other sessions, pictures or pictures downloaded from the client so that way I only need to open this app when at the shoot or meeting with my clients to go over their session. This way they’re able to see their personal inspiration “board” with poses I intend to use. Really simplifying the process - it is limiting when you can only add inspiration pictures from their collection. Which mean I’ll have to open this app, then open my iPhone picture app to show them pictures that I’ve saved as well, rather than the all in one Posa app. other than that I really like the fact that the app is simple, with a clean layout. The user experience is not overly complicated and the interface makes it very simple to navigate. I like being able to look up various poses, which will be especially helpful when on site or planning for a shoot. Also super beneficial having the ability to see camera settings and the location/weather/sun positioning.
I’m almost 2 years into photography and this app is a recent discovery of mine and has saved me multiple occasions
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| Name | Price | Type |
|---|---|---|
| Posa Premium Weekly | $7.99 | Weekly |
| Posa Premium Weekly | $7.99 | Weekly |
| Posa Premium Monthly | $9.99 | Monthly |
| Posa Premium Monthly | $9.99 | Monthly |
| Posa Premium Monthly | $9.99 | Monthly |
| Posa Premium Annual | $17.99 | Yearly |
| Posa Premium Annual | $19.99 | Yearly |
| Posa Premium Annual | $29.99 | Yearly |
| Posa Premium Annual | $29.99 | Yearly |
| Posa Premium Annual | $79.99 | Yearly |