Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erin Sparling · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Delight is a very specific word—not just happiness but a particular kind of surprise and immediacy. I don’t think I’ve ever applied “delightful” to an app before. Every time I open WYWH it puts me in a delightful space: I’m thinking about a new or different place or thing I’ve photographed, and I’m communicating about that thing to someone I care about, and they’re going to get their own pleasant surprise in the near future. More apps should generate this sort of feeling, most can’t. So grab this and send a postcard!
This is the best app ever of all time. Why haven’t we been doing this all along? I’m going to use it everywhere for everyone always now. So satisfying!
This app is great. It can be used to send postcards to friends, neighbors, loved ones or almost anyone. See something you want to share? Take a photo and mail it. Say something you want to share? Want to invite friends for dinner or tea or a block party? Write it out and mail it. There no need to hunt around your house for a stamp as postage is included. The creative options are endless.
In an age of messaging immediacy, the postcard stands out as an archaic relic. Equal parts slow, limited, and considered, sometimes a postcard’s journ...
| Name | Price | Type |
|---|---|---|
| A pair of postcards | $2.99 | One-time |
| Set of international postcards | $3.99 | One-time |