Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FOOD FOR NATION SP z o.o. Sp.k. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Half-baked, pics not loading. Pretty much useless.
Let me explain. The food is good that's for sure. I ordered via Uber before, but bc of their leaflets promotion 'Download the app blah-blah' I got this one. And guess what. It got deleted after one minute. You's ask why? It's useless. You can't order anything via the app, it just opens their webpage. Facepalm. Bravo. This is what you get, when you ask some big-brain studio to make an app for you.
I wanted to scan coupon for my order. And it didn’t work.
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