Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlayChi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If their was an ad like every 2-3 levels that would be okay but every level is a little much and I’ve found it to sometimes automatically open ads the ones that tell you need to protect your phone scam websites etc
Good game but spam links automatically open whole playing that say you have a virus on your phone. Super sketchy. Be advised.
There is an ad after every. Single level. That is not only annoying but very bad business. It’s sneaky. Stay away from
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