Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Per Diem Subscriptions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Masala items require you to pay for the protein, however the base price is shown on the main screen does not include the lowest protein price. Also had to navigate back to the Home Screen to change to the time. Would like to change this from the checkout screen before payment.
Redeeming the points does not work at all.
If there is a problem with your delivery order, which there OFTEN is. You have no way to update a tip, cancel the order, not even contact the store you ordered from. The email received when you place the order gives a phone number to contact with any issues, but then they will tell you to contact the store you ordered from. You ask whoever answers there to update a tip or cancel because the driver just took off with your order and went to his own house, and you’re met with confusion (yea, me too!) and inability to fix. Then wait 5 days to hope you see the charge refunded. Overall, Masala Wok has 10 out of 10 for food, 2 out of 10 for delivery order app.
Welcome to the Masala Wok app - mobile ordering doesn’t get much easier than this. Start by choosing a pickup location to skip the line or select del...