Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natural Apptitude · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great being able to report, but no feedback about what has happened following my reports. So no sense that it is worth bothering to submit a report. An arguably similar road pothole app does provide information about the job logged with the relevant local agency. Could do better
Great app, really useable and so great to see such a vital tool. I can quickly snap a picture of an invasive species and upload it, and it’s great to check others records too.
INNS Mapper is an app for the reporting of sightings, surveys and management of INNS (invasive non-native species) in England, Wales and Scotland. A f...