Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natural Apptitude · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Updates could simplify and include info about other species:)
As the subject says, Treezilla is a great idea but it’s very tedious to use. When you add a tree, the map reverts to your current location, so you need to navigate to where the tree is. If you want to add multiple trees in the same area you need to renavigate the map each time. Having added a tree it appears on the map as a brown dot but you need to be very accurate on full zoom to bring up the photo and other details of the tree.
Treezilla is a citizen science project developed by The Open University and Forest Research. People across the UK are contributing to a map of trees t...