Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natural Apptitude · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded after a trip with the HWDT but still using it to log sighting now I’m back at home in Cornwall - such a good app!!! I used it constantly during my 3 months road trip in Scotland (mainly watching where those elusive Orca were!)
Whale Track is a citizen science project developed by the Hebridean Whale and Dolphin Trust. Anyone can participate, whether you are new to watching...