Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MiXuan Group (HongKong) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I preordered a dress from here around September. The dress was supposed to be processed by November and shipped by December. They kept delaying it until next February, then March, and then April. I HAD TO BE THE ONE TO REACH OUT EVERY TIME FOR AN UPDATE. I told them I wanted a refund but they could only give it to me if I accepted a 65% refund. Why is it 65%? Because to them it was a preorder dress that was processed. Except for the fact that THE DRESS WAS NOT DONE PROCESSING. I had to do a chargeback. If you’re still going to use it, treat it as a catalog. If possible, reverse image the outfits to find them on legitimate sites. You wanna know the kicker? I contacted another site about this same dress and they told me that preorders were finished and the designers weren't going to make more. Wanna know what DI told me? That the designers ran out of materials and needed time to get more. So customer service deliberately lied to me. Instead of telling the truth about the dress, they were hoping to drag it on until I couldn’t get a chargeback anymore. Because of them, I’ll never get that dress.
I’ve personally never had issues with my purchases (fingers crossed.) But the new updates have made the app even less convenient than before. Major thing is that none of the “size and fit” tabs work anymore—a quick error message pops up and then it disappears. How is anyone supposed to get the right size like this? Second, this is more of a thing with Devilinspired itself, but why did you guys stop doing flash sales? It was kind of what was keeping me attached to the store, haha. There is also a persistent problem in which if you linger on a page too long (>3min) and try to scroll down to load more results, it does not load and I have to go back to the last page and then to the next page again. I hope you guys can fix the issues, especially the thing with the sizing chart.
There was a way to easily look at the details of the items I ordered! On the website, I’m able to do this by going to “Write Reviews” → “Write Review” → then clicking the item I purchased. There is no way to do this on the app so I have to manually search for the item I want to look at. It’s not a big problem, I just like to look at the items I bought over and over again while I wait for them to arrive, so adding a feature that allows you to go to the original listing for an item from “My Orders” would be wonderful ♥︎
The DevilInspired app is home to more than 1000 alternative fashion indie brands. Shop the latest kawaii and more alternative fashion trends and stay...