Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raushan Duisenova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are a few problems. The “?” Covers up the last inventory item if you have lots of items. The crow is hard to find because it is so high on the screen that it can hide behind your inventory if you have anything making it hard to see. If you complete the number lock last, the lock goes away but you don’t get the candy and the game won’t finish. With a couple of the puzzles, after you complete the puzzle, you are put somewhere else in the game and have to go back to the puzzle place to get the key.
It's Halloween time! Miss Tomyris and Altair want to have candies. The pumkin bucket full of candies is locked with 15 locks. There is only one way...