Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lexmark International, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I give up. I bought this printer with the intention on subscribing to toner. I’m signed into the app. I can manage my printer. I choose the option to subscribe, I choose the plan, I enter payment info and then it never completes. I have contacted support, they wanted to get details from my browser, I told them I have the same issue from the mobile app, the website, tried accessing the site from multiple computers. Created a new account, with a different email address, same problem. I just ordered an HP printer, that’s my solution.
Scanner button closes the app. I have allowed the camera and full access to my photos. No way of making it work. My printer is MX431 dn
This app made it easy to connect the printer to my wifi network. I can now easily see the status of my printer and perform simple device functions. The ability to register and option to subscribe to toner are a plus.
Simplify printer setup, manage and order supplies or sign up for Lexmark OnePrint™ subscription on-the-go. With the Lexmark app, you can: -Set up you...