Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I Love Ugly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every purchase I’ve made from ILU I have not regret or had issues with the product after many times of use. They are made from great quality material that is made to last. Love it, can’t recommend this enough to friends and family. Cheers!
Not directly related to the app, but the loyalty program they just introduced is SO GOOD. The app itself is so clean and bug free. You can tell they put in a lot of effort into nailing the details. Makes for such an overall great experience.
App is easy to use, runs smooth, doesn’t glitch out or crash and is always updated. Navigation is top notch and the app is just all round good and well-thought out. Highly recommend
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was con...