I Love Ugly

I Love Ugly · iOS

I Love Ugly

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

I Love Ugly screenshot 1I Love Ugly screenshot 2I Love Ugly screenshot 3I Love Ugly screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does I Love Ugly Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.9 (640)

Rating Distribution

4.9
★★★★★
640 reviews
5
1%
4
0%
3
1%
2
8%
1
90%

Top Countries

🇳🇿 NZ🇦🇺 AU🇸🇬 SG

Rankings

Category Rank
#128
Reviews (3)
★★★★★Jadman002/27/2024
Quality App, Quality Clothing

Every purchase I’ve made from ILU I have not regret or had issues with the product after many times of use. They are made from great quality material that is made to last. Love it, can’t recommend this enough to friends and family. Cheers!

★★★★★Sam C-T11/15/2023
So clean and responsive!

Not directly related to the app, but the loyalty program they just introduced is SO GOOD. The app itself is so clean and bug free. You can tell they put in a lot of effort into nailing the details. Makes for such an overall great experience.

★★★★★bruh3228/17/2023
Easy to use

App is easy to use, runs smooth, doesn’t glitch out or crash and is always updated. Navigation is top notch and the app is just all round good and well-thought out. Highly recommend

Version History (47)
6.64/9/2026
6.53/10/2026
6.42/18/2026
6.31/19/2026
6.212/9/2025
6.111/25/2025
611/12/2025
5.910/15/2025
5.89/4/2025
5.78/13/2025
Available In (115 Countries)
🇳🇿 New Zealand🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (26)
ArabicCroatianCzechDutchEnglishFinnishFrenchGermanHebrewHIHungarianISIndonesianItalianJapaneseMalayNorwegianPolishPortugueseRomanianChineseSlovakSpanishSwedishThaiTurkish
App Details

I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was con...

iOS App ID
6443592539
Content Rating
4+
Min OS
15.1
Size
58.4 MB
Publisher
I Love Ugly