Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I Love Ugly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only thing I wish it had was the sizing chart like the website but other than that it’s a great app!
Such a huge fan of this brand! Have been buying my teenage and now adult boys staples from this line for years! I order from the states and I think they are delivered quicker than when I order something local! Quality is amazing, beautiful fabrics and fit is always solid! Cannot say enough about this brand other than I love this brand so much I should work for them over here in the states! 😂🤷🏼♀️❤️
I’d like the app to match the sorting and filtering that’s on the website. Like men’s > T-shirts > long sleeve TS. Also, you should certainly be able to filter OUT items that are sold out. I understand including sold out items as default, but the user should be able to filter them out.
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was con...